BRITISH VOGUE COVERS: THEN AND NOW
Editor in Chief Giulia De Martin, founder of behindmyglasses.com
In 1909, Vogue America used to define itself “the dignified authentic journal of society, fashion and ceremonial side of life, mainly pictorial”. However, even if the fashion magazine was a proper institution in the field, and after only fifteen years than it was founded- 1892-, the business was not going right. In fact, the poor large-format New York magazine was in trouble: it had a declaration circulation of 14.000 and not at all happy advertising revenue.
However, while this shooting star was drowning in deep and dark waters, a young publishing executive from St Louis bought the weekly society gazette. His name was Condé Nast.
From this moment on, Nast starts a revolution in the Vogue press office. He included more society pages and fashion pages; and, then he acquired the best quality paper and mixed
it with the latest printing technologies. However, what Nast did that changed completely the mood of the magazine was replacing the boring monochromatic front pages with full-colour covers. From now on, in an alternation of famous painters, photographers, advertising graphic virtuosi and revolutionary designers, Vogue blew away the dust, becoming the famous magazine that we know.
The British edition of Vogue has been published since the autumn of 1916. The magazine’s current editor stated that, “Vogue’s power is universally acknowledged. It’s the place everybody wants to be if they want to be in the world of fashion” and 85% of the magazine’s readers agree that “Vogue is the Fashion Bible”.
Even British Vogue joined the revolution adding a pinch of color to its pages, creating then some of the most memorable covers of all time.
Enjoy a carousel of the best British Vogue covers of all time.
See more on www.vogue.co.uk